Madme Alexander

Madame Alexander is a brand of American collectible dolls introduced in 1923.


Madame Alexander is also the business name of Beatrice Alexander, who was born Bertha Alexander, later changed her name to Beatrice, married Philip Behrman and then started her doll business. She was an American entrepreneur who created the first "collectible" dolls based on a licensed character - Scarlett O'Hara from the book and movie Gone with the Wind. She was also one of the early creators of mass-produced dolls in honor of living people, with dolls of the famous Dionne quintuplets in 1936 and a set of 36 Queen Elizabeth II dolls to commemorate the 1953 coronation celebrations in Britain. In 2002 two Judy Garland portrait dolls were introduced.

Other popular dolls have been 'Pussycat' a large baby doll dressed in fine coat and dress and a Mary, Queen of Scots Portrait Doll as well as Heidi, the characters from Little Women, and a series international dolls in native costumes. She has created many topical doll series. "The First Ladies of the United States" depicting each in her inaugural gown as well as "The Opera Series", "Fairy Tale Series" and many more.

Her 8" Wendy doll, was introduced in 1953, and is still being made today, and is considered collectible.

A December 2005 article in Forbes magazine analyzed the most popular American toys by decade, with help from the Toy Industry Association. The Madame Alexander collectible dolls led the list for the 1920-1929 decade, beating out even the yo-yo.

The Madame Alexander Doll Club is separate from The Alexander Doll Company, but the company supports club efforts by creating new limited edition dolls for club events. The club holds events and conventions all over the US. The club also publishes a quarterly magazine for members called The Review.

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Customer Reviews
Madame Alexander 8 Inch Wizard Of Oz Hollywood Collection Doll
I finally have added the lion to my Wizard of Oz collection, and he is the most adorable of the four, I do believe! Not that Dorothy, the Scarecrow, or the Tinman are slouches, of course---But this lovable lion has the curly, bushy hair and the sweet face that must belie his personality.

Madame Alexander Wizard of Oz Hollywood Collection Doll
I started buying Madame Alexander dolls for my daughter, and I am now adding to her collection for my Granddaughter. The Dolls are well made, stand up to lots of play, and if you wish to just collect them, they are good for that purpose also
Tinker Bell

collecting tinker bell memorabilia

I purchased this item based on my experience with Madame Alexander products over the past 30 + years. I purchased it for my daughter-in-law who is quite a fanatical fan of Tink. I looked the doll over before wrapping it and found it delightful. My daughter-in-law said she felt likewise. It is such good quality. The dolls by nature are not cuddley/cuddly (?) so the essence of "fairy-like" is missing -- you know, the lithe and lovely and flighty and flitty characteristics we imagine belong to fairies. But then again I am not so sure about a stuffed Tink . . . ?
I think this is a wonderful product. NOT a toddler doll. It is a collectible doll to be cherished and looked at with both parent/adult and child then put away again for another time.

Premiere 2010 Wendy's Rockette Experience

"Opening Night Banquet"

"Opening Night"